Privacy Policy

When users visit, we collect information and data. In the following, the Privacy Policy will explain what kind of data we collect, why we collect it, and how we process the information. We only collect personal data when it is relevant for us and your activity at SoRoTo A/S.

When collecting, processing and using your personal data, we always comply with existing legal provisions.

We only store your personal data as long as we are legally bound to or as long as it is relevant.

Data Collection

When visiting our website, we may collect personal data in order to complete transactions or offer you our services. We also use a number of tracking technologies in order to improve customer experience. The tracking technologies will be further explained in the section below. You can block, delete or deactive these technologies in your browser at any time.

The tracking technologies allow relevant information to be saved and stored in your browser or on your device in order to identify you in relation to our servers or internal systems.

Through the contact form on the website, we can collect data such as name, email address, postal address, delivery address, and phone number.

SoRoTo A/S collects and process your personal data for the following purposes:

Google Analytics

Your IP-address is anonymized for Google. Therefore, you are anonymous in relation to Google when visiting our website. We use Google Analytics to track user behavior on the website. The data is used to track the number of visitors on the website, and to understand how they find and use the website.

Despite Google Analytics’ registration of data about your device, internet browser and geographical position, you will not be personally identified. Google Analytics will only register your IP-address an anonymized form.

Google Analytics uses cookies. We have chosen that the visitor history on our website will not expire.

If you deactivate cookies in your internet browser, Google Analytics will not be able to track your visits on our website.

Google Tag Manager

We use Google Tag Manager to improve the user experience on our website through personal and targeted information to you as a visitor.

Google Tag Manager is a code that makes it possible to track user behaviour on the website and send the data to our Google Analytics account. On the basis of the data, we can make potential improvements and adjustments of the website.

Visits to our website

When visiting our website, we collect the following personal data about you and your use of the website:

  • IP-address

The data is collected in order to improve the user experience, the functionality of the website, and targeted marketing such as remarketing, etc. The processing of this data is necessary in order to make website improvements and show you relevant content.

Contact forms

If you choose to fill in the contact form on the website, the data will be stored and send in an email via SMTP (Simple Mail Transfer Protocol).

The data is stored in Dynamicweb’s database, and it can also be shared with our CRM-system to be added to an existing account or created as a new one. The data will be stored until you request it to be deleted. If data pertains to future or existing orders, it will be stored for a minimum of five years.

The purpose is to handle your request, and the information will not be shared or transferred to third countries. The data will be stored until you request it to be deleted.

E-mail newsletter

If you choose to sign up for our newsletter, we collect the following information:

  • Name
  • E-mail
  • Company

The purpose of collecting the data is to send out newsletters to you. The data will be stored as long as you have signed up for our newsletter.

The information will not be shared or transferred to third countries.

When signing up for the newsletter, your e-mail address will also be stored in Dynamicweb’s database and in our CRM system.

If you do not wish to receive the newsletter, you can find an unsubscribe button in every newsletter. If you choose to unsubscribe, please use the same email address as the one you signed up with.


We handle cookie information as non-personal data. If IP-addresses or other identifiers are regarded as personal data according to local legislation, we also regard these identifiers as personal data.

Additionally, if non-personal data is combined with personal data, we process the combined data as personal data in accordance with this Privacy Policy.

Our Dynamicweb website uses a number of different cookies. Please see our cookie policy for more information.


We do not sell your personal data to third-parties, and we do not transfer your data to third countries.

In some circumstances, i.e. if you are using our delivery service, data such as name, address, phone and e-mail will be shared with our freight company in order to deliver your goods.

If you choose to review our website on a review platform, your name and e-mail address will be shared with the platform.

The Data Controller

The data controller is responsible for the collection, processing and use of your personal data on SoRoTo’s web domains. The data controller is SoRoTo A/S, Central Business Register no. 15132531, with the following contact information:

SoRoTo A/S

Fabriksparken 13, 2600 Glostrup

Phone: +45 3672 7500


Your Rights

You have a number of rights that we have to comply with at any time. You have the right to request the following actions:

  • Get access to and change/delete your personal data.

You may inspect your data at all times, and request to have them corrected, supplemented or removed by sending an e-mail to

Please contact us if you wish to complain about the processing of your personal data. Alternatively, you may also file a complaint with your local Data Protection Agency. SoRoTo’s lead Data Protection Agency is: Datatilsynet (